- Amul is synonymous with Butter in India.
- Several Generation of Indian consumers have grown up with the taste of Amul Butter for the six decades.
- Utterly Butterly Delicious taste of Amul Butter is must on breakfast table of almost every Indian Household.
- Utterly Cute Amul Buter Girl has been a part of Indian Consumers since 1950.
- Amul Butter topical is recognized as one of the longest running advertisement campaign in the world.